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A digital family's home with a view

By Ron Donoho

When her real estate agent announced the discovery of “the perfect house,” Daiga Atvara made her move.

“I would have loved to live here as a kid,” says Atvara, who was born in Latvia. “I’m very eclectic, and it’s important to me that a house be interesting, stimulating and well-done. This house is not boring.”

Pocket doors on the canyon side of this Mission Hills home disappear into the walls to maximize views of Mission Valley.The home has an unassuming façade, but looks more like an expansive estate when viewed from its backside, where it sprawls down a Mission Hills canyon. Disappearing pocket doors bring the outside in, making the interior of the three-bedroom, three-floor structure feel as spacious as its incredible views.

“It’s so rare to find a contemporary-modern design in a metropolitan area in San Diego that’s a house and not a condo,” says Atvara, chief experience officer and co-founder of Digitaria, the influential, San Diego-based digital-marketing-and-technology company.

The home’s world-class architects, Taal Safdie and Ricardo Rabines, are a husband-and-wife team who have designed several homes on or near the same canyon, and are neighbors.

Atavra lives in the home, which she describes as a “bookshelf spaceship,” with her husband, Andris Vilcans (a composer who created a soundproof studio within the house), son, Valter, 6, and daughter, Isabella, 4.

The children spend most of their time in “kid land,” on the lower level. The bedrooms are on the middle level, and the top floor (ground floor on the street side) is where Atvara entertains guests, barbecues on the patio and brainstorms with colleagues at they come envision the digital world’s next big thing.

Team Digitaria’s CTO and cofounder Chuck Phillips, cofounder Daiga Atvara, resource manager Robin Kadfalk and group account director Rachel Gigli often have brainstorming sessions at Atvara’s home.

In Good Company

A screen shot of Digitaria

Daiga Atvara and Dan Khabie co-founded Digitaria in 1997. Based in San Diego (with offices in New York, Los Angeles, San Francisco, Salt Lake City and Minneapolis), it is a digital marketing and technology company that creates websites and apps, and builds branding campaigns for big-time companies. Clients include CBS, Fox, The National Football League, Qualcomm, Sony, Petco and the San Diego Convention & Visitors Bureau. In 2012, for the second consecutive year, the firm won the national OMMA (Online Media, Marketing and Advertising) award for Agency of the Year.

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